Public Relations


Editorial Writing: Selection of three published editorials on a related topic or separate topics. Submissions may be in the form of guest columns, opinion-editorials or letters to the editor.

News Release: Selection of three news releases and if available, up to five clippings from each of them.

Feature Writing: Original material written for a particular communication project. Submit text of feature article as well as documentation of publication and placement. The feature article should have been written by the practitioner, and submitted and published through his/her efforts.

Media Kit: Entry should include entire kit contents and/or URL. Annual Report: Publications which report on an organization’s annual performance.

Newsletter Internal: Entry must be intended for internal audience. Submit three issues.

Newsletter External: Entry must be intended for external audience. Submit three issues.

Special Purpose Publication: A single-issue publication designed for a special purpose. Entry can be online or hard copy brochure, flyer, postcard, calendar, etc.

Media Campaign: A series of communications related to a single project, product launch or event. Include copy of campaign materials and brief description of campaign.

Public Affairs Campaign: Entrant may include brief campaign description. Includes programs specifically designed to influence public policy and/or affect legislation, regulations or political activities.

Public Service Campaign: May include radio, television, Web and/or print PSA’s or other community outreach to advance public understanding of a charitable or public organization or event.

Brand Management: Program to promote or improve the reputation of an organization with its publics, either proactively or in response to an issue or event. Include relevant work samples and brief campaign description.