By Natalie Hurst
Talk about a new look for spring. KBCI has changed its call letters to KBOI and picked up a new set and graphics to accompany the change. It marks a return to the station’s original call letters, back in the 1970s, along with its partnership with KBOI Radio.
“I feel the set and graphics reflect our KBOI 2News commitment to covering the news, weather and sports in our community thoroughly and aggressively for the viewer,” said News Director Julie Weindel.
Weindel said the set was in planning for two months, and involved six weeks of construction and one week of installation, lighting and rehearsals.
FX Group is responsible for the set design, the same group the Weindel used in Dayton at WHIO-TV. The set design includes a new anchor desk and weather center, and repurposed old walls. All monitors and lights are new, along with a larger chromo key area. As for the new graphics, Weindel said they match the colors and design of the new set, plus fit the new 16 x 9 widescreen format.
“I’m very pleased with the results of the new set and graphics and our widescreen look,” Weindel said.
KBOI 2News officially launched its new look on Sunday, February 7th, the night of the Super Bowl.
