Oh BOI! KBCI has new call letters, set and graphics

By Natalie Hurst

Talk about a new look for spring. KBCI has changed its call letters to KBOI and picked up a new set and graphics to accompany the change. It marks a return to the station's original call letters, back in the 1970s, along with its partnership with KBOI Radio.

"I feel the set and graphics reflect our KBOI 2News commitment to covering the news, weather and sports in our community thoroughly and aggressively for the viewer," said News Director Julie Weindel.

Weindel said the set was in planning … [Read more...]